Beauty with Benefits to Fuel Cancer and Careers' COVID-19 Relief Response
WEST CHESTER, Pa., May 22, 2020 – QVC, HSN and Cosmetic Executive Women (CEW) are once again joining forces for Beauty with Benefits, a multimedia event that proves a little makeup can make a big difference. The annual fundraising event supports Cancer and Careers, an organization that focuses on a key issue of survivorship – working after a cancer diagnosis. Now in its 8th year, the Beauty with Benefits campaign is particularly timely, as survivors face an ever-more challenging employment landscape, brought on by the COVID-19 pandemic.
The multimedia broadcast event is scheduled to air on Thursday, May 28 from 8 -10 PM (ET) on QVC and 10 PM-12 AM (ET) on HSN. This year’s event will feature 65 brands, including favorites like Laura Geller, IT Cosmetics, WEN by Chaz Dean, bareMinerals, and BECCA, as well as newcomers like Lancôme, Drunk Elephant, Perfect Formula, and more. 80 percent of the purchase price* of donated merchandise benefits Cancer and Careers. As an added incentive, shoppers will receive a special Gift with Purchase – a tote bag of 12 items with a minimum value of $230**, the largest in the event’s history. Each Gift with Purchase tote includes the following five items: IT Cosmetics BBUE Eye Cream, Laura Gellar Nude Kisses Lipgloss, Wen Cleansing Conditioner, Beauty Bio Bright Eyes Eye Mask and KORRES Olive Oil & Peach Blossom Body Cream; as well as an assortment of seven or more additional items from participating vendors.
Providing shoppers with a special opportunity to give back, a portion of the proceeds from this year’s campaign will specifically support Cancer and Careers’ COVID-19 Relief Response, including new educational programs and content. Additionally, up to 500 individual financial grants will be provided to help survivors affected by the crisis. The event will also power the organization’s signature services and expertise, including career counseling and job search support, which are offered year-round.
“The need to work is fundamental,” said Cancer and Careers’ Executive Director, Rebecca Nellis. “We are dedicated to supporting our community and are focused on expanding resources, in real-time, to help them through the current crisis – and beyond.”
To increase awareness for this year’s campaign, Entrepreneur, founder of HSN’s apparel brand, G by Giuliana and breast cancer survivor Giuliana Rancic will appear in both print and television public service announcements.
“We believe in the power of relationships and Beauty with Benefits is a true testament to the generosity and support of our beauty community,” said Rob Robillard, VP of Integrated Beauty Merchandising at QVC and HSN. “We are proud to bring together our audiences, vendors, and team members to support cancer survivors when they need it the most. And this year our collective support will go even further by funding COVID-19 relief efforts which is especially critical right now for the cancer community. I can’t think of a better time to inspire our customers to feel beautiful while supporting such an important cause.”
Beauty with Benefits has raised over $9.5 million since its inception, enjoying momentum and growth year after year.
“Beauty with Benefits allows us to reach more and more people, which is critical right now,” said Nellis. “It also raises the larger discussion on how to best manage health and work under the most challenging conditions, which is timely for everyone.”
To shop the Beauty with Benefits collection, visit QVC.com and HSN.com. Products featured as part of the event will be available, while supplies last.
Participating brands include:
AHAVA / AQUIS / bareMinerals® / beautyblender / Beauty by POPSUGAR / Beauty by TOVA® / BeautyBio / BECCA / Beekman 1802 / blowpro / Calista / Carol’s Daughter / Clinique / Conture / Crepe Erase / Dior / Doll 10 / Drunk Elephant ™ / ELEMIS / Elizabeth Arden / EVE PEARL / Fountain of Truth / Givenchy / Goldfaden MD / Hairdo by HairUWear / Head Kandy / IT Cosmetics / Josie Maran / Juicy Couture / Kate Somerville / KORRES / Lancer Skincare / Lancôme Visionnaire / Laura Geller / L’Occitane / Locks & Mane / Londontown / Mally Beauty / Mamonde / Martino Cartier / MineTan / NuFACE / Perfect Formula / Perlier / Perricone MD / philosophy / PRAI / PUR / Signature Club A / SK-II / Skinfix / Skinn Cosmetics / StriVectin / Supersmile / Tan-Luxe / TanTowel / tarte / The Beauty Spy / Trophy Skin / TULA / Urban Decay / WEN by Chaz Dean / Westmore Beauty / Wet Brush / ybf Beauty
For additional information on Beauty with Benefits visit QVC.com and HSN.com.
*Purchase price excludes shipping, handling and tax.
** While supplies last. One bag per customer at either QVC or HSN. Items and colors may vary.
About QVC Group
QVC GroupSM comprises eight leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, Grandin Road®, and RyllaceTM – all dedicated to providing a Third Way to Shop®, beyond transactional ecommerce or traditional brick-and-mortar stores. Globally, QVC Group is #1 in video commerce, reaching approximately 380 million homes worldwide via 15 television networks and multiple ecommerce sites, social pages, mobile apps, print catalogs, and in-store destinations. QVC Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. QVC Group combines the best of retail, media, and social to curate products, experiences, conversations, and communities for millions of highly discerning shoppers – bringing joy, inspiration, and humanity to shopping. QVC Group also curates large audiences, across multiple platforms, for thousands of brand vendors. Headquartered in West Chester, PA, QVC Group has 25,000 team members in the US, the UK, Germany, Japan, Italy, Poland and China. For more information, visit www.www.qvcgrp.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow QVC Group on YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB) includes the QVC Group portfolio of brands as well as other minority interests and green energy investments.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB) includes the QVC Group portfolio of brands as well as other minority interests and green energy investments.
