QVC Names Rob Muller to Lead Global Strategy and Business Development
March 26, 2020: QVC, Inc., a world leader and pioneer in video commerce across multiple platforms, has appointed Rob Muller to lead its new Global Strategy and Business Development function. In this role, Rob is responsible for accelerating and scaling transformative strategies to bring live and on-demand video shopping experiences to customers across devices and technologies, while promoting daily digital discovery and creating seamless experiences across customer touchpoints worldwide. QVC, Inc., is the video commerce business of QVC Group and includes the QVC brand globally and the HSN brand in the U.S. serving 16.5 million customers and generating $11.5 billion in revenue in 2020.
Rob previously served as SVP and Market Leader for QVC UK, which reaches 28 million homes in the U.K. and Ireland via four broadcast networks and millions more via a website, mobile apps, and social pages. Under Rob’s leadership, QVC UK generated nearly $700 million in revenue in 2020, acquired a record number of new customers in the last four years, and is now operating with its highest total customer count in QVC UK history. Prior to this, Rob served as SVP of Global Customer and Business Services, with responsibility for supply chain, customer service and experience, corporate real estate and workplace services, and operations strategy for all QVC markets. Across his 20-year career with QVC, Rob has served in a variety of senior leadership roles in distribution, quality and supply chain, and strategy and portfolio management.
“Rob is a forward-looking leader with a deep understanding of our video-centric business model and our customer’s expectations and perspectives,” said Leslie Ferraro, President of QxH (which includes QVC US and HSN). “He lives Our Principles and is respected and trusted by team members at all levels across our organization. He is the ideal person to drive these transformational strategic priorities across our global video commerce business.”
Because his role spans both QxH and QVC International, Rob will report to both Leslie Ferraro and Aidan O’Meara, President, QVC Group, International. QVC’s global markets include Japan, Germany, UK, Italy, and a joint venture in China.